The Many Benefits of Billboard Advertising
Posted: Tuesday, July 31, 2007
by Rob Tendick
Outdoor advertising is quickly gaining in popularity; the wide impact and cost-effective nature of billboard advertising is undeniable. In fact it was reported in 2006 that businesses spent over five and a half billion dollars on outdoor advertising that year. Billboard advertising continues to gain as a quality method of expressing a company's sales message and market their services.
Billboard advertising has become increasingly popular recently, and there are several reasons for this. The cost effectiveness of this form of outdoor media has got to be a top reason for its recent success. Compare the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper ad. These advertisements have a useful life of 30 seconds at most. In addition to this great advantage is the fact that billboard advertising is very affordable.
The Cost Of Billboard Advertising
The cost of putting up a billboard ranges anywhere from $1,000 to $3,000 a month. At this rate, ten billboard advertisements would run roughly $30,000 a month. If this sounds like a lot of money to you, think again - because a running a full-page newspaper advertisement for a single day in any major newspaper will cost you the same amount - and it is not nearly as effective.
Technological advances have also played a big role in contributing to the cost-effective nature of billboard advertising. In days past, billboards were generally hand-painted, which was a costly and time-consuming task. However, with today's advanced computer technology, billboards are now being designed through computers and are printed on posterboard material or vinyl paper and then glued to the billboard backdrop. The outcome is a superior quality advertisement in less time and at affordable rates.
Benefits Of Billboard Advertising
By selecting billboard signs as your preferred advertising medium, you are choosing the most high-impact, cost-effective medium. With the advances in technology today, you have limitless possibilities for the design of your company's billboards. Here are a few benefits of choosing billboard advertising over other media:
1. Billboard advertising grabs the attention of potential customers like no other form of advertising can.
2. One of the most cost-effective mediums of advertising
3. Brand awareness and strong name recognition
4. Colorful, creative and eye-catching ads have more impact
5. Reaches out to thousands of people on a daily basis
6. Targets a specific audience according to location
7. Ads are not lost in the mix of competitors and editorials
8. Messages are delivered continuously and frequently
9. Directs potential clients and customers to your place of business
These are but a few of the many advantages that billboard advertising has. With so many benefits, it's no wonder that so many business owners are using billboard advertising today.
From putting them up at airports to sticking them on car or truck wraps to even showcasing them at movie theatres, billboard advertising makes it possible for you to advertise your products and services anywhere.
Robert Dugan is a successful businessman in California and continually monitors his adverting campaigns for effectiveness and recommends using placement agencies for Sacramento billboard advertising . Billboard Connection of Sacramento helps find the best media mix for all your Northern California outdoor advertising needs.
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Top-level comments on this article: (10 total)YES thank you soooooo much this helped a bunch with my debate topic "billboards should not be banned".
Yes the breakdown was very practical, and enlightening. Cost effectiveness was the most valuable piece of information.Rainwaterent
A very informative article.
Hey Rob, how's it going? I wanted to let you know that the word mediums is not used in our business. It is media's. The word is only used in a single format. For example, there are a variety types of media's, not mediums.
Great article. And with any kind of advertising medium, billboards should be geared toward generating some sort of response from its intended prospect.
Yes it was very helpful. 5 stars
Good read - valuble information - an update will be appreciated.
God bless you.
It is such a nice write up on billboard advertising. Kudos!
I would appreciate some statistics. "Brand awareness and strong name recognition" - how does brand awareness and name recognition from billboard advertising differ from other forms of advertisement?
"Directs potential clients and customers to your place of business." - How so? All advertising is meant to direct consumers into your business, how specifically does billboard advertising accomplish this in an effective way? What are the stats behind this statement?
Thanks for your article - very informative and helpful :)
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